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Research papers

Reality check

This paper highlights how this change in the research environment has created a greater need than ever to consider relevant context throughout the research process- from project planning right trough to analysis and reporting. It argues that common...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Jessica Salmon, Bob Cook
Company: Firefish
November 8, 2012
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Citation

Salmon and Cook (2012a, November 08). Reality check. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reality-check